Table of Contents:
What is the difference between ERP and CRM?
There is no shortage of three-letter acronyms in the software industry. Sometimes it can be confusing to try to figure out what they mean, much less what the solutions do. Let’s take a closer look at both.
Why InforTM CRM
Customer relationships are essential to your sales success. Whether you're identifying new leads or staying current with existing customers, you need a complete view of customer interactions across your sales, marketing, customer service, and support teams. With these insights, your teams can collaborate more effectively and respond promptly and knowledgeably to sales opportunities and customer inquiries—both in the office and in the field.
ERP and CRM integration benefits and issues
It’s not as simple as one may think for companies to execute an ERP and CRM integration. In many cases, there is no strategy as internal departments do their own thing. For example, accounting may adopt QuickBooks and production may use a non-integrated system or supplement QuickBooks with a plethora of spreadsheets. This scenario is one we commonly see.