Do your homework
Often times I get asked by potential CRM customers what CRM system they should buy. My answer is usually, “It doesn’t matter.” If you are going to choose the CRM system without doing your homework, any system will work equally as well, or as poorly, so just pick the cheapest. However, if you are going to do your homework and make the decision that best fits your company, you have a long way to go before choosing the CRM system that makes sense. So if this is the case, then what should you consider before purchasing a CRM System?